Sault Ste. Marie, Ontario
I feel it would be most beneficial to our cause to shift our focus to fundraising and outreach efforts almost exclusively for at least this next year. Since it will be at least a few years until my doctoral degree is complete and I will be able to return to Canada full-time, this change should not drastically limit our potential and may even give us more options to expand in the future. This brings me to changes where the AARI Gift Shop is concerned. I have decided that based on customer feedback, it would be in our best interest to move away from lower-cost, simpler items and instead focus on high-quality, one-of-a-kind pieces.
It has also been difficult to find bead suppliers locally in Madison that offer the raw materials we need at a reasonable price. To circumvent this problem, all of our supplies will be ordered in from elsewhere. This means that we won't be able to maintain as large an inventory as we have now. To preserve variety, we are also going to start offering items on a seasonal basis. Every three months, all pieces will be swapped out of inventory for new ones. This should help us to keep wait-times (between the time at which an order is placed and the date upon which orders arrive at their final destinations) down to a minimum because we will only have to keep certain stones in stock; those featured during a particular season. This fall we will only be keeping sizeable quantities of stones with colors which reflect the season. Of course, we will still be able to fill custom orders but that will come with the expectation that customers may have to wait an additional week or two for supplies to reach us.
I hope to start making changes to the website this weekend and our new supplies should begin to arrive within days. I'm not yet sure of the precise date upon which the change to seasonal stocking will occur but I'm hoping for late-August/early September. That, of course, will depend on my workload in the Sahai lab.
These changes to our online store should help to ramp up our fundraising efforts because each item sold will be able to bring in more money for our start-up fund per piece and it will be easier to keep up with the pace at which orders come in while I'm engaged in my research and other scholarly activities. I really do hope this works out in the long run. I thoroughly enjoy making jewelry. It's a good creative outlet and stress reliever for me and it gives me a way to raise money for astrobiology without compromising my other responsibilities here at UW. I only hope that economic recovery is just around the corner so that even more people can enjoy our jewelry and help us raise money for research at the same time.
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